Description

Career Category
Marketing
Job Description

Position Overview

The Senior Product Manager will be responsible for the life cycle management of ALL (Acute Lymphoblastic Leukemia) & MM (Multiple Myeloma) products. This role will focus on driving sales growth in existing indications and capturing opportunities through reimbursement expansion. The position also involves shaping the treatment environment and engaging medical societies to ensure sustained brand leadership. The Sr. PM will collaborate closely with Sales and cross-functional team to maximize brand performance and patient access.

Key Responsibilities

• Life Cycle Management: Lead the strategic management of ALL & MM products throughout their lifecycle, with a strong focus on maximizing value from current indications and pursuing new growth opportunities.
• Reimbursement Expansion: Develop and implement strategies to expand reimbursement coverage, ensuring improved patient access and stronger brand performance.
• Cross-Functional Leadership: Champion cross-functional collaboration with medical, regulatory, market access, sales, and global/region teams to develop and achieve seamless execution of brand strategies.
• Innovative Marketing Campaigns: Strategize and oversee the creation of effective marketing materials and campaigns, including digital, promotional, and messaging platforms.
• KOL and Stakeholder Engagement: Establish and maintain strong relationships with key opinion leaders (KOLs), medical societies, and strategic stakeholders.
• Performance Monitoring and Optimization: Define and monitor robust brand KPIs, ensuring continuous improvement and measurable success across initiatives.
• Budget and Resource Oversight: Direct resource planning and budget management to maximize marketing efficiency while ensuring strategic investments yield significant returns.
• Global and Regional Alignment: Ensure alignment with regional and global teams, facilitating the seamless integration of corporate goals with localized strategies.

Qualifications:

• Education: Bachelor's degree in Life Sciences, Pharmacy, Business, or related field
• Experience: 8+ years of pharmaceutical industry experience, with at least 5 years in product/brand management (hematology/oncology strongly preferred)

Skills:

• Strong understanding of pharmaceutical market dynamics and product lifecycle management.
• Proven leadership and exceptional project management skills to drive complex initiatives.
• Excellent communication and interpersonal skills to foster collaboration with internal teams and external stakeholders.
• Proficient in English (written and verbal) to ensure effective communication with global teams.
• Advanced financial and analytical acumen for efficient budget management and performance tracking.
• Strategic and decisive mindset, capable of conducting effective scenario planning and making optimal decisions under uncertainty

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